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With more than 25 years of experience in the international market research arena, primarily in the pharma segment. Richard Arnheim brings to the table wide experience in both quantitative and qualitative market research techniques.
Specifically, Richard Arnheim has moderated 1000’s of qualitative interviews over the years. The qualitative methods used include focus groups, workshops, diary and depth, interviewing by telephone and face-to face. If required Richard has been involved in the project from development of the research strategy with clients, including the guideline, briefing, conducting groups and IDI’s himself when senior executive level interviewing required, and reporting to the client with strategic and tactical findings which answer the original business objectives of the project.
This expertise from both business strategy and interviewing assists Richard in piecing together even the most complex "jigsaws". Finding the thread and exploring them further is the essence of high quality IDI's and this is an element which Richard is well acquainted.
With this wide experience you are able to hire Richard Arnheim's services for expert IDI's of health care professionals or senior management in Australia. He is also able to provide the recruitment and reporting as required.
Go to www.afs-smart.com.au to contact Richard for projects in Australia